Wednesday I had the great opportunity to participate in the second annual f8 developers conference in San Francisco.  Last year I attended on behalf of Terralever, one of only about 30 selected launch partners.   A few weeks before the first f8, Terralever was asked to develop two proof of concepts apps that demonstrated the power of Platform.  It was a crazy two weeks of development, but we pulled it off and were one of the first Agency to have proven Facebook platform experience.  Since then, we have built various applications, some for start ups looking to use Facebook as there platform, while other for big brands like BMW and Nike.

This f8 Terralever was selected by Red Bull as one of only a handful of launch partners that would have the opportunity to integrate Facebook Connect (announced  during the keynote) with some of their properties.  As you can imagine were were very excited about this opportunity, and more excited about what Connect will mean to all of our clients.

For those unfamiliar with the announcement, Facebook connect gives  external website the ability to integrate Facebook users  directly into there site.  This integration, allows a site to extend its user bases from those that already exist, to any of the over 100 million Facebook users.  With this integration a site instantly has access to customizing content based on that users profile, and even more important, that users entire social graph. Imagine the possibilities.

So what does this mean to Red Bull?   Below you we see a screen shot of a new and exciting interface that the team at Terralever has created for www.redbullusa.com. This interface leverages connect as a way to change the way in which users view content.

The team at Terralever did an amazing job at producing this example.  In just a few weeks we took four disparate sites (surfing, skating, skiing, and snowboarding), and aggregated each sites content and comments, into Red Bull USA.  The really cool part is that using Connect, we can now allow users the ability to read and comment on content they may never have stumbled upon.  Look for this to all go live some time this summer.