For those of you who did not get a chance to see the session I presented on behalf of Terralever, please check it out. It’s titled “Creating a Great Experience on Digg with Windows Internet Explorer 8” and you can watch the whole thing online. I think I cover a whole bunch of cool stuff and I demo a slick little Silverlight 3.0 webslice. (P.S Look closely at the video player…it looks a lot like the one I posted on CodePlex…..go open source!)

This year I will speak about our experience using Internet Explorer 8 and how we leveraged some of the new and exciting features like the Accelerator and Web slice to build a great solution for Digg. Here is the abstract for the session.

Abstract

Come hear how Terralever was able to use the powerful new features of Internet Explorer 8 to change how users interact with the Digg Web site. Learn how using Accelerators and Web Slices changed the way users are able to discover, as well as simplify submitting stories. We look at how taking advantage of these exciting features can improve a users experience, while increasing the number of users visiting your site.

I am very excited to represent Terralever in this opportunity. If your attending Mix, make sure to attend our break out session .

Thursday March 19 |2:30 PM-3:45 PM | San Polo 3501

Presenter: Scott McAndrew, Director of Strategy, Terralever
When: Tuesday, November 18, 2008, 2:00pm Eastern (11:00am Pacific)
Duration:  60 minutes
Includes Live Q&A

As the world of marketing continuously changes, organizations of all sizes must take a critical eye on where their prospects and customers get information about the industry, your brand and how they make buying decisions on the web.

Customers and prospects want to be reached with new marketing tools that involve the use of social networking sites and Web 2.0 technologies. Bottom line: businesses that have online marketing strategies have an edge over the competition.

Join Scott McAndrew, a strategic marketing guru with Terralever, an interactive marketing agency who’s clients include Red Bull, NBA, Facebook and Microsoft. In this webinar, Scott will help lay out your Marketing Playbook with the 7 Online Marketing Methods that will give you competitive advantage and change the way customers find you online.

During the webinar you will learn:

• Key challenges facing marketers today–and how to navigate the many options out there for you
• Tools you can start leveraging today in Social Media and Social Networks to build a community of brand advocates
• Demystifying vertical search. What is it? And how B2B, B2C and niche marketers are seeing benefits
• What’s possible–what is the benchmark
• How to measure, test and mature your online marketing program
• And much more

This f8 Terralever was selected by Red Bull as one of only a handful of launch partners that would have the opportunity to integrate Facebook Connect (announced  during the keynote) with some of their properties.  As you can imagine were were very excited about this opportunity, and more excited about what Connect will mean to all of our clients.

For those unfamiliar with the announcement, Facebook connect gives  external website the ability to integrate Facebook users  directly into there site.  This integration, allows a site to extend its user bases from those that already exist, to any of the over 100 million Facebook users.  With this integration a site instantly has access to customizing content based on that users profile, and even more important, that users entire social graph. Imagine the possibilities.

So what does this mean to Red Bull?   Below you we see a screen shot of a new and exciting interface that the team at Terralever has created for www.redbullusa.com. This interface leverages connect as a way to change the way in which users view content.

The team at Terralever did an amazing job at producing this example.  In just a few weeks we took four disparate sites (surfing, skating, skiing, and snowboarding), and aggregated each sites content and comments, into Red Bull USA.  The really cool part is that using Connect, we can now allow users the ability to read and comment on content they may never have stumbled upon.  Look for this to all go live some time this summer.

Vote Terralever for Best of Arizona: Internet Marketing

Voting deadline is July 31st!

In the weeks to come, I look forward to sharing our discoveries as we learned how to leverage the Silverlight 2 framework to build our most recent casual game.  Look for posts on the techniques and methodologies we found most effective.

I am very excited to represent Terralever in this opportunity. If your attending Mix, make sure to attend our break out session on Thursday March 6th at 4:15 PM in the San Polo 3501A room.