Marketing Playbook:  7 Online Marketing Strategies to Build a Competitive Advantage

Presenter: Scott McAndrew, Director of Strategy, Terralever
When: Tuesday, November 18, 2008, 2:00pm Eastern (11:00am Pacific)
Duration:  60 minutes
Includes Live Q&A

As the world of marketing continuously changes, organizations of all sizes must take a critical eye on where their prospects and customers get information about the industry, your brand and how they make buying decisions on the web.

Customers and prospects want to be reached with new marketing tools that involve the use of social networking sites and Web 2.0 technologies. Bottom line: businesses that have online marketing strategies have an edge over the competition.

Join Scott McAndrew, a strategic marketing guru with Terralever, an interactive marketing agency who’s clients include Red Bull, NBA, Facebook and Microsoft. In this webinar, Scott will help lay out your Marketing Playbook with the 7 Online Marketing Methods that will give you competitive advantage and change the way customers find you online.

During the webinar you will learn:

• Key challenges facing marketers today–and how to navigate the many options out there for you
• Tools you can start leveraging today in Social Media and Social Networks to build a community of brand advocates
• Demystifying vertical search. What is it? And how B2B, B2C and niche marketers are seeing benefits
• What’s possible–what is the benchmark
• How to measure, test and mature your online marketing program
• And much more