Faceboook Backs off “Beacon”

This morning Facebook announced that it has made some significant changes to its new advertising program called Beacon to give its users better control over how their online purchases might be broadcast to that users Facebook friends. Tens of thousands of users have been complaining that there personal privacy has been compromised when Facebooks began circulating potentially sensitive information about their online purchases with various websites. These sites such as BlockBuster, and Overstock and Amazon.com began embedding code in their pages to track transactions made by Facebook users.